Environment & Safety Elite for Dealers
You know your dealership represents better value than your competition, but you need a unique way to convince your customers and prospects of that. Something that will appeal to their desire to do business with a company that's ethical and environmentally focused.
Environment & Safety Elite is a nationwide program that recognizes dealers who meet or exceed benchmarks and best practices in six key environmental and safety categories. Achieving E&S Elite status means you're committed to the health and safety of your employees, your facility, and the community and you can prove it. Now that's something distinguishing that you can market to your customers and prospects.
Benefits of Becoming Environment & Safety Elite
Once you earn the E&S Elite award, you will receive marketing materials and tools to help promote your achievement. Being formally recognized for your commitment to the health and safety of your employees, your facility, and the community can provide a whole new platform for marketing your dealership to customers and prospects.
One of the key places customers look for information about your dealership is online. After becoming E&S Elite, you'll receive customizable HTML code to place on your website that promotes your E&S Elite status and links back to the Environment & Safety Elite website.
PR & Customer Awareness
When you become E&S Elite, a press release will be written and distributed announcing your achievement. You'll also receive customizable copy that you can use in email campaigns, in your social media posts, in your newsletter, on your blog, and in any other medium you use to communicate to customers and prospects. It'll all be written for you.
Customer Education Video
Show customers and prospects exactly what the Environment & Safety Elite award is and what it means to them in a compelling and engaging video. Loop it in your lobby, post it on your website and on social media, and use it in your marketing campaigns. The video is optimized to play on mobile devices and online.
Business Development Report
The business development report identifies where your dealership needs to improve its environmental and safety practices to improve business operations and meet the standards of the E&S Elite program. Specifically, it helps you fix potentially costly compliance issues and avoid regulatory fines, allows you to track environmental and safety issues online, and gives you guidance on regulations in one central location.
Program Signage & Brochures
Once certified, your dealership will receive Environment & Safety Elite signage and brochures to market your achievement to customers in your lobby. These marketing materials are a great way to build awareness and promote your brand and status as a leader in the community.
To access the application, you can log in here with your KPA credentials.
Or, if you don't have a KPA account, you'll need to take a few quick steps to create one.